Online shopping becomes fastest growing segment of e-commerce in Kazakhstan
Almaty. October 29. Kazakhstan Today - According to expert estimates, the number of online stores will grow by 25% in 2012, and the peak of sales will fall at the fourth quarter of this year. Today online stores occupy about 10% of the total retail market.
According to Caspionet, Kazakhstan's online shopping market will grow by 25% before the end of the year, and by 2014 the total amount of transactions carried out through electronic means of payment could reach one billion US dollars, according to market participants and independent experts. Experts named online shopping as the most rapidly growing segment of E-commerce.
"2-3 years ago the market had about 20-30 online stores, but nowadays, by different estimates, their number ranges between 170 and 200 and above. It all depends on the amount of online stores, if we are only talking about them," Vyacheslav Merkushev, Director of Lux4you.kz Online Store said.
"There has been a very dramatic leap. This is attributed to general development of IT technologies and Internet technologies. According to social research held in May 2012, the number of Internet users reached 9.5 million people in Kazakhstan. This is a big critical mass, which now gives a sharp boost to e-commerce. And this figure is growing steadily every day," Kseniya Kuzmenko, Public Affairs Representative of Svetofor.kz Online Store said.
Today online stores occupy about 10% of the total retail market. 80% of services offered to consumers by online stores fall at ticket sales, 15% at home appliances, and 5% at clothing and food products.
"As we can see today people in Kazakhstan can buy food products, order CDs, audio books, and video products through online stores. Russian market participants selling apparel, footwear, etc., also penetrate Kaznet," Vyacheslav Merkushev said.
"Online stores of the largest retailers in Kazakhstan are the current leaders in terms of online shopping. These are companies that have retail chains, so people trust them, they know their shops and therefore order more products from them. This is the main competition. But over the past year, online stores that do not have retail outlets have increased as well," Kseniya Kuzmenko said.
In the fourth quarter market participants expect a burst of activity among people in Kazakhstan due to the upcoming New Year holidays. According to experts, people sometimes have to shop in advance in the fourth quarter of the year due to a overwhelming number of online orders. Sales of some online stores increase by 50% during this period.
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