Advertising with a picture of sheep crossing the road in the wrong place in Almaty
This is the way the Almaty city Akimat officials decided to draw attention to the pedestrians violators.
Almaty. July 18. Kazakhstan Today - In Almaty there are new billboards appeared with a picture of sheep crossing the road in the wrong place, Kazakhstan Today reports.
This is the way the Almaty city Akimat officials decided to draw attention to the pedestrians violators, KTK TV-channel informs.
There is an appropriate slogan on the image: "People cross the road by the rules, sheep - everywhere". But the curators of the project say that in doing so they did not mean offending anyone. The fact is that every year the number of accidents caused by pedestrians increases. Since the beginning of the year only in Almaty there were more than 300 accidents due to the fact that people were crossing the road in the wrong place. Just recently a young woman died under the wheels of Toyota Camry.
"The social advertising will show off on the streets of Almaty till the end of August. Then they will be replaced by others: with calls to pay taxes and play sports. But billboards with sheep, it seems, has forced the Almaty people think about their own safety. However, not all", stated in the news.
"This is a call for people to cross the road in the right place. Everyone decides for himself what he can be. We do not offend anyone. We are just stating a fact. That's all," Ekaterina Gribanovskaya, the coordinator of special projects in Almaty Department of Culture says.
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