Prior to the new year, Kazakh citizens actively buy up domestic appliances, smartphones, electronics, as well as sports equipment, Yandex. Kassa informs.
The service's analytics reviewed Kazakh users' payments in online shops through Yandex. Kassa, with their total number reaching over 90 thousand around the world. Payments made from December 1 to 20 of this and last year, as well as a given period of November 2018, have been compared.
It seems that the most popular New Year gifts among Kazakh citizens will be domestic appliances, smartphones, electronics, and sports equipment. The number of payments using Yandex Kassa for domestic appliances has increased by approximately 50%, for electronics and smartphones - by 45%, for sports equipment - 40%. It is apparent that people actively prepare for the New Year dinner - payments for food have gone up by 55%," says the report.
High user interest in other items - in particular, the number of payments for perfume and cosmetics has seen a 25% rise, while that for pet goods - by 70%. However, clothing, shoes, and accessories are not in high demand with a 35% fall in the number of payments. It is possible that the buyers believe that sweaters with reindeer, warm socks and mittens are not good presents for the new year. Prior to the new year, the buyers are less interested in household items (15% fall), books (5% fall).
On average, Kazakh citizens spend more on sports equipment KZT51 878 (at the Russian Central Bank's exchange rate as of December 28, 2018). A year ago the average check for such goods was higher - KZT69 054. Payments for perfume and cosmetics have been estimated at an average cost of KZT47 902 at a time (a year ago - KZT46 847), for domestic appliances - KZT41 566 (KZT10 264), for pet goods - KZT30 372 (KZT6609), for electronics, smartphones and other gadgets - KZT30 323 (KZT17 160), for household items - KZT29 289 (KZT40 995), food products - KZT22 436 (KZT 33 652), for clothing, shoes and accessories - KZT22 355 (KZT 10 633), for books - KZT3813 (KZT6304)," reads the survey.
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