Kazakhstan market of toys to grow by 50-70%
Almaty. December 14. Kazakhstan Today - In 2013 the Kazakhstan market of toys is likely to grow by 50-70%. Kazakhstan residents have started purchasing toys by European producers.
According to the modest estimates, Kazakhstan market of toys is estimated at several hundred million US dollars, Caspionet reports.
Kazakhstan residents started purchasing toys paying more attention to European brands. Moreover, specialists noted that the market is consolidated around large dealer networks, which are closing agreements on direct deliveries with the leading world producers. According to the most modern estimates, today the Kazakhstan market of toys equals to several hundred million US dollars.
"There is not notion of the oversaturation of the market, since something new is constantly appearing and we are scratching off old models of toys. It is very difficult to say how developed it is. This is the trend that will help the market to grow," said Maya Makarenko, Category manager at Marwin.
A child is becoming the potential visitor of the toy shop, since the first years of his life. Specialists noted that the supply in modern toy shops equals to hundreds of brands and is limited by imagination of a client.
"There is no limit to the price of toys. It is possible to purchase such toys as bubbles, toys balloons for 100 tenge or expensive interactive toys, which have gained great popularity recently. For example, interactive dinosaurs, dogs and cats can cost 200 thousand tenge and more. We are presenting a different range of goods depending on the possibilities of a client," Maya Makarenko added.
Interactive toys, which can compensate the deficit of communication is one of the recent trends of the toy market. Simple at first sight, a toy dog or cat acts like it is alive, when a child starts playing with it.
"Today the situation has changed completely and what was exiting for a child 5-6 years ago today seems boring. Interactive toys are the main direction of the toy market development. Dolls are the classical variant of interactive toys for girls. Girls like patterning their mothers and that is why kitchens and household appliances are very popular," Maya Makarenko said.
According to specialists, the toy market, just like any other market, is susceptible to seasonal influence; however it does not influence sales volume. It only influences the assortment of goods.
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